Exploring Growth Opportunities in India's Pharmaceutical Franchise Market
Introduction India has developed a diverse pharmaceutical industry supported by medicine distribution networks, pharmaceutical companies, marketing organisations, wholesalers, retailers and healthcare professionals. As the demand for organised pharmaceutical distribution continues to shape the industry, business models that connect pharmaceutical companies with independent distributors have become an important part of the market. The Propaganda Cum Distribution (PCD) pharma franchise model is one such business arrangement. It provides an opportunity for pharmaceutical companies to work with distribution partners who focus on developing business in specific geographical markets. Instead of establishing an entirely independent pharmaceutical organisation, prospective entrepreneurs can collaborate with an existing company and work with its available product portfolio, business arrangements and marketing support. However, entering this sector requires more than identifying a company and se...